In context: Apple’s companies purposefully lock customers into the iPhone ecosystem, stopping them from making a straightforward swap from iOS to Android, and iMessage is among the many prime culprits for this. At least, that’s in keeping with an Epic Games court docket submitting, which cites info from a number of of Apple’s top-ranking executives.
While the Epic vs. Apple case facilities on the App Store’s controversial 30-percent fee on in-app purchases, new filings published forward of subsequent month’s trial shed extra mild on among the corporations’ main arguments towards each other.
Epic argues that Apple purposefully designed its companies to lock customers into the iOS ecosystem, stopping them from simply leaving. While some companies, like Apple Music, can be found cross-platform, iMessage has lengthy been Apple-only.
Epic’s submitting alleges one unnamed former worker stated in an electronic mail, “The #1 most difficult [reason] to leave the Apple universe app is iMessage … iMessage amounts to serious lock-in.” Following the e-mail, Apple’s Phil Schiller responded: “moving iMessage to Android will hurt us more than help us, this email illustrates why.”
Meanwhile, Craig Federighi, senior VP of Software Engineering, is quoted within the submitting as saying, “iMessage on Android would simply serve to remove [an] obstacle to iPhone families giving their kids Android phones.”
The submitting additionally claims that as early as 2013, senior vice chairman of Internet Software and Services Eddy Cue made the choice to not develop a model of iMessage for Android, regardless that such a model was, in principle, doable.
As properly as iMessage, Epic’s submitting cites FaceTime as one other instance of an Apple lock-in service. Apple’s Tim Cook, Craig Federighi, and Phil Schiller, together with Epic Games CEO Tim Sweeney, are all anticipated to take to the stand subsequent month when the trial begins. It’ll be attention-grabbing to see how this one performs out.