Royal Challengers Bangalore have signed Asia Pacific’s paint producer, Nippon Paint because the affiliate sponsor for the upcoming season of the Indian Premier League (IPL 2021).
As a part of the settlement, Nippon Paint’s emblem will seem on the again of the RCB participant’s helmets. To commemorate this, Nippon Paint unveiled a brand new Blobby within the shade of crimson with a golden hat resembling the colors of RCB. This yr, Nippon Paint has additional launched a brand new paint shade known as the ‘RCB red’ a definite tone of crimson wall paint, in maintaining with this affiliation. Following this announcement, TV, Print and digital campaigns will probably be launched in succession.
Associating with Royal Challengers Bangalore provides to Nippon Paint’s rising portfolio of sports activities sponsorships in India which incorporates three-time IPL champion Chennai Super Kings (CSK), Chennaiyin FC, Indian Olympic Association (IOC), Tamil Nadu Premier League (TNPL), Pro Kabbadi – Bengaluru Bulls, Karnataka Premier League amongst others.
Speaking concerning the affiliation, Mahesh Anand, President, Nippon Paint (India) Private Limited (Decorative Division) stated, “We are extremely elated to team up with Royal Challengers Bangalore for 14th edition of T20 as their associate sponsor. It provides a perfect platform to promote audience engagement and increase awareness amongst our end consumers. In the next few weeks, we will be launching a series of digital ads and contests on our social media pages for RCB fans. With most of India’s population still working from home, we are confident that the viewership and reception for the matches this time is going to be much bigger. With the season starting in less than a week, we are geared up in anticipation. Also, we are launching a special consumer promotion which provides loyal fans a once in a lifetime opportunity to meet their RCB stars.”
Adding concerning the affiliation, Rajesh V Menon, Vice President & Head of Royal Challengers Bangalore, stated, “We are delighted to welcome Nippon Paint as our associate sponsor for this year. We are positive to paint our fans Red, in RCB colours as we bring them an exciting season again. We will miss our fans cheering for us at the stadium, but we sincerely hope that they enjoy the cricket experience with families and friends, together at home.”