Punjab Kings have signed the Indian innerwear model, Bodycare Creations because the Official Partner for the upcoming season of the Indian Premier League (IPL 2021). Bodycare Creations would be the official companion for the Punjab Kings group with branding rights and promotional actions all through the IPL 2021-2022 cricketing season. As a part of the deal, the Bodycare Creations emblem will seem on the group’s main trouser.
Speaking on the affiliation, Sanjay Dawar, Managing Director, Bodycare Creations Ltd. stated, “Punjab Kings is an exciting franchise in the IPL and we are delighted to be associated with the team that shares the same passion, dedication, never-say-die attitude and strength as Bodycare. At Bodycare, we’re all for offering comfort, be it on field or off field and it gives us immense pride to roar as the official sponsor of Punjab Kings, the spirit of Punjab. We wish them all the best to bring the trophy home.”
This is the model’s first affiliation with the Punjab outfit and with an incredible feminine viewership of the IPL, Bodycare has discovered the perfect partnership. Dawar elaborates additional, “Cricket is undoubtedly the most-watched sport in the country and provides the perfect platform to connect with millions of young and vibrant sports enthusiasts. As part of our brand marketing strategy, we are all set to bat on a new pitch with this tie-up alongside garnering maximum visibility and viewership for the brand.”
Punjab Kings CEO Satish Menon stated, “We are pleased to announce that Bodycare Creations will come on board as the team’s official sponsor for IPL 2021. This partner confirms our belief in the rising viewership amongst women especially in the North of India. We are indebted to brands such as these that have taken the step to promote their products on platforms such as ours. Their support is our strength as we aim to excel on the field.”
Last 12 months in IPL 2020, Bodycare Creations was one of many sponsor of the Delhi Capitals.