Usha International, one in all India’s main client durables firm continues its affiliation with five-time champions Mumbai Indians, as an official companion for the eighth consecutive 12 months within the 14th version of Indian Premier League (IPL 2021).
As a part of the affiliation, the Usha logo will likely be seen on the main facet caps and helmets of MI gamers and on the mat throughout specified match toss. Geared solely to cater to on-line/TV audiences this 12 months, the stadium may also have a large LED wall, jumbo screens, and perimeter boards throughout the bottom, which is able to play up the Usha model at varied factors throughout the sport.
Due to Covid-mandated restrictions, the main target is on creating digital experiences and Usha has deliberate a sequence of activations straddling varied digital platforms to develop stakeholder engagement and model recall. This contains contests on days when Mumbai Indians is enjoying, whereby shoppers can win a possibility to just about work together with their favorite MI gamers. Additionally, Usha may also launch a singular digital marketing campaign, that includes choose gamers.
Commenting on the affiliation, Komal Mehra, Head – Sports Initiatives and Associations, Usha International stated, “Consistent effort delivers consistent performance and that is the story of Mumbai Indian – the most successful team in the league. Usha as a brand personifies resilience and consistency, attributes which sync beautifully with MI as a team. The players in the MI team are a living testament to promoting active and healthy lifestyle which is Usha’s brand ethos as well. We look forward to ‘Play’ with Mumbai Indians this season!”
Speaking on the continued partnership, Mumbai Indians spokesperson stated, “We are pleased to continue our association with Usha International. They have been part of the Mumbai Indians family for 8 years now, one of the longest partnerships in sports sponsorships in India. We have always believed in having long-standing relationships with our brand partners and our association with Usha reflects the faith and commitment vested in each other by both brands over the course of all these years. We look forward to yet another successful campaign with them, setting new benchmarks on and off the field.”