Royal Challengers Bangalore signed a three-year sponsorship cope with international sports activities model Puma. Puma would be the official equipment companion of the staff from the upcoming 14th version of the Indian Premier League (IPL 2021).
Royal Challengers Bangalore additionally unveiled the brand new jersey for the IPL 2021.
As a part of the deal, Puma could have unique branding rights to RCB’s takedown and reproduction jerseys, and different clothes traces like polo tees, shorts, pants, flip flops and caps. RCB merchandise will likely be obtainable pan-India by way of Puma e-commerce channels unique shops, multi-brand channels, massive format shops like Lifestyle and Shoppers Stop and even in RCB Bar and Café. Puma may even launch promoting campaigns throughout media platforms.
“We are excited to partner with RCB, one of the most popular teams in the Indian Premier League. Our similar brand ethos coupled with the team’s growing fan base and extensive social following makes RCB our ideal partner on the cricket pitch,” Abhishek Ganguly, Managing Director, Puma India and Southeast Asia.
“We will have a presence on the pitch, team training and travel when it comes to merchandise. It is also a big opportunity to engage RCB fans so we will have digital and e-commerce engagements. Hopefully, when fans return to stadiums next year we will be looking forward to leverage the on ground and in stadia activations,” added Ganguly.
This isn’t the primary time, Puma has sponsored IPL groups and returning to IPL after virtually a decade. Earlier, it had Rajasthan Royals, Deccan Chargers and Sunrisers Hyderabad through the preliminary years. The development of IPL and the expansion of the merchandise market are the principle cause for the return of Puma to IPL.
“At that point of time, IPL wasn’t lucrative from a merchandising point. So, we chose to back players like Sourav Ganguly and Yuvraj Singh and more recently Virat Kohli and KL Rahul,” Ganguly added.
“Over the years, as the brand and distribution network grew, we became a market leader and IPL became a mature and strong property. We felt this is the right time to get back to IPL and build on the sports merchandising opportunity where the market size is doubling every two to three years,” he added.
Rajesh V Menon, vice-president & head of Royal Challengers Bangalore, stated, “Both RCB and Puma have common sensibilities and have built on a strong lifestyle proposition. We are positive that with Puma’s marketing capabilities, fans will have access to not only great merchandise but also some very interesting activations and engagements through the IPL season and beyond.”
Notably, India and RCB captain Virat Kolhi is the model ambassador of Puma for its model One8. He was the primary Indian sportsman to signal over Rs 100 crore NINE-year deal in 2017, becoming a member of the likes of Usain Bolt, Asafa Powell and Thierry Henry.
“It’s great to welcome PUMA to the RCB family. A global brand with a strong sporting vision and great quality products, their extensive distribution network through offline and online channels will ensure fans have access to RCB merchandise across the country. Over the years, I’ve had a great experience working with the brand and I’m excited to see Puma extend its partnership with the team that I play for,” stated Kohli.