CEO Jack Dorsey, different high executives

by akoloy

Twitter CEO Jack Dorsey testifies throughout a distant video listening to held by subcommittees of the U.S. House of Representatives Energy and Commerce Committee on “Social Media’s Role in Promoting Extremism and Misinformation” in Washington, March 25, 2021.


After setting formidable person development and income targets final month, Twitter is gearing up for what might be its most transformative interval ever.

After CEO Jack Dorsey’s management got here below scrutiny final 12 months by activist traders, Twitter has ramped up its growth of latest options, introducing quite a few adjustments and gearing up for much more. This change comes as the corporate reels from the period of former President Donald Trump, who was lastly booted off of the service in January.

As it enters into a brand new stage, that is who leads Twitter in 2021.

Jack Dorsey: Founder and CEO

Despite being CEO, Dorsey usually comes off as checked out from Twitter. Blame his twin position as CEO of Square, his tendency to take off for weeks at a time on meditation retreats, his discuss of shifting to Africa and his peculiar appears to be like, which embody tattoos, piercings and a wizard-like beard. One current instance got here when the platform determined to ban Donald Trump completely — Dorsey was reportedly on trip on an island in French Polynesia when the fateful choice was handed down.

People at Twitter say Dorsey is something however checked out. He is thought for empowering his lieutenants and fascinating with them on main points, in addition to tending to smaller particulars that would not sometimes be anticipated out of a CEO, corresponding to writing his personal remarks earlier than testifying in front of Congress.

Dorsey helped invent Twitter in 2006 whereas working as one of many few staff at Obvious Corporation, the corporate that preceded it. Dorsey was Twitter’s authentic CEO however was pressured out in 2008, then returned to Twitter’s helm as interim CEO in June 2015. He was named everlasting CEO a number of months later. 

Since his return, the corporate has had its ups and downs however has usually trended upward. The firm’s inventory value is up greater than 70% since June 2015, and its annual income has grown virtually 68% from $2.22 billion in 2015 to $3.72 billion in 2020. 

Dorsey’s management got here below hearth in early 2020 when activist hedge fund Elliott Management initiated a marketing campaign to take away him as CEO. The problem was resolved when Twitter struck a cope with Elliott Management and Silver Lake, giving every funding agency a seat on the board. 

Since then, Twitter has ramped up its product growth, notably launching ephemeral Fleets in 2020 and testing a digital audio room characteristic referred to as Spaces.

More importantly, the corporate final month announced ambitious goals of doubling its income to at the least $7.5 billion and hitting 315 million monetizable every day lively customers (mDAUs) by the top of 2023.

Ned Segal: CFO

Twitter’s Chief Financial Officer, Ned Segal

John Chiala | CNBC

Vijaya Gadde: Head of authorized, coverage and belief

Vijaya Gadde

Source: Twitter

Parag Agrawal: Chief expertise officer

Agrawal is certainly one of Twitter’s high tech executives. He is accountable for technique involving synthetic intelligence and machine studying, in response to his bio. 

Agrawal is main Project Bluesky, an impartial effort to construct an open customary for social media. That means creating expertise and protocols that might permit content material posted on one social media service to work throughout a number of social networks, much like how emails could be learn by any electronic mail service. 

Bluesky is a precedence and visionary challenge for Dorsey, former staff stated. That is why he entrusted its management to Agrawal.

Mike Montano: Engineering lead

Over the previous few years, Twitter has revamped its technical infrastructure so it may possibly construct new merchandise quicker. Montano, the corporate’s engineering lead, has been important to that overhaul. The firm has credited the modernization of its technical infrastructure because the catalyst behind the creation of latest options, like Fleets and Spaces.

Montano is Agrawal’s right-hand man, and now that the overhaul is completed, Montano is targeted on hiring extra skilled executives to steer Twitter’s fast-growing engineering group so it may possibly construct even quicker, one worker informed CNBC.

Kayvon Beykpour: Product lead

Co-founder and CEO of Periscope, Kayvon Beykpour, speaks onstage throughout TechCrunch Disrupt NY 2015.

Noam Galai | Getty Images | TechCrunch

As product lead, Beykpour is accountable for the technique and growth of Twitter’s options and merchandise. he joined Twitter via the corporate’s 2015 acquisition of Periscope, an app that enables customers to livestream from their smartphones. 

Under Beykpour’s management, Twitter has created among the most revolutionary product adjustments in firm historical past. 

The firm final 12 months launched Fleets, that are full-screen photos and movies that disappear from customers’ pages after 24 hours, very similar to Stories on Snapchat and Facebook‘s Instagram. The firm has additionally begun publicly testing Spaces, that are digital audio rooms the place customers can congregate for dwell conversations, much like the favored app Clubhouse. Looking forward, Beykpour introduced that Twitter will start testing subscription options that may permit creators to submit unique content material for his or her paying followers.

Bruce Falck: Revenue product lead

While Beykpour leads the software program growth of Twitter’s person merchandise, Falck is his counterpart for merchandise which can be utilized by entrepreneurs. His group is tasked with creating the instruments that the corporate’s shoppers use to run adverts on Twitter and goal them to the service’s customers. 

Falck’s group just lately revamped Twitter’s cell software promotion. MAP is utilized by entrepreneurs to run direct-response adverts on Twitter, which is a pool of advert {dollars} that the corporate has barely tapped into. The output of Falck’s group might be essential to Twitter reaching its aim of doubling its annual income by the top of 2023.

Matt Derella: Global VP, income and content material partnerships

While Falck makes the advert merchandise, Derella is the one who brings within the shoppers who use them. As Twitter’s prospects lead, Derella heads the corporate’s customer-facing group, together with the gross sales group and the partnerships groups. Derella’s obligations embody arising with Twitter’s gross sales technique and bolstering income. 

Dantley Davis: Head of design and analysis

Leslie Berland: Chief advertising officer and head of individuals

Twitter CMO Leslie Berland attends Twitter’s #HereWeAre brunch and dialog at Cannes Lions on June 20, 2018 in Cannes, France.

Francois Durand | Getty Images Entertainment | Getty Images

The longest-tenured particular person on the chief group after Dorsey is Berland, who heads the corporate’s advertising and folks organizations, which incorporates communications, recruiting and human assets. 

Berland usually makes the rounds as a spokeswoman for the corporate, attending varied conferences. She can also be beloved by Dorsey, former staff stated.

Peiter ‘Mudge’ Zatko: Head of safety

The newest addition to Twitter’s govt group is Zatko, who goes by “Mudge.” He was introduced on in November to overtake and enhance the corporate’s cybersecurity. Mudge is a revered hacker within the cybersecurity world and has beforehand labored at Stripe and particular tasks at Google.

His hiring comes after Twitter endured an unprecedented hack in July, when most of the most-followed accounts, together with these of then-candidate Joe Biden, Elon Musk and Bill Gates, had been taken over by hackers who posted a rip-off asking for bitcoin.

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