The England and Wales Cricket Board (ECB) in the present day declares a brand new, multi-year partnership with Cinch as the brand new Principal Partner to England Cricket from May 2021. Cinch will tackle the function when the ECB’s present settlement with NatWest ends in April.
When Cinch steps as much as the crease as Principal Partner, the model will likely be sported on the equipment of the England crew throughout Test, ODI and T20 appearances. Cinch’s partnership consists of and helps all England cricket groups together with Men’s, Women’s, England Lions, Disability and England Age Groups.
This main ECB partnership launches with each England’s Men and Women as reigning world champions and forward of a bumper yr for English cricket. The Women’s crew are constructing in direction of subsequent yr’s World Cup, and the Men tackle India at residence earlier than the marketing campaign to regain the Ashes in Australia this winter.
Avril Palmer-Baunack, Chairman of Constellation Automotive Group, Cinch house owners mentioned, “This is a significant and exciting multi-year partnership for Cinch. We couldn’t be more excited to get started as Principal Partner to England Cricket from May. England Cricket’s drive for success fits perfectly with Cinch’s ambitious plans to be the UK’s leading online car retailer. Cinch will support the growth of cricket at all levels as England teams continue to impress and cricket innovates to bring more people to increasingly exciting formats. We’re championing England Cricket the same way we champion innovation and ease for the UK’s motorists – taking the faff out of buying a car.”
Tom Harrison, ECB Chief Executive Officer, mentioned, “This promises to be a fantastic year of cricket for our England teams and we’re delighted to have Cinch on board as Principal Partner. Cinch is a company which shares our determination to make cricket a game for everyone and as an innovative, digital business focused on making online car buying easy and safe for the UK’s motorists, it is a good fit as we seek to expand the reach and relevance of cricket. With a home series against India and an Ashes trip this winter for our men, and our women building towards a huge year in 2022 it’s a good time to be teaming up.”
Referring to NatWest’s 4 many years in cricket, Harrison mentioned, “We would like to place on record our thanks to NatWest, who have been an excellent partner over many years.”